Introduction to Agricultural Marketing provides students with an understanding of the fundamental concepts and practices involved in marketing agricultural products. The course explores the structure and dynamics of agricultural markets, marketing channels, and the roles of various stakeholders, including producers, processors, wholesalers, and retailers. Students will examine key topics such as supply and demand analysis, pricing strategies, market research, and consumer behavior in the agricultural context. Additionally, the course covers the importance of value addition, branding, and export marketing for agricultural products. By the end of the course, students will have a solid foundation in marketing strategies tailored to the unique characteristics of agricultural markets, helping them develop effective marketing plans for agribusinesses.
- Teacher: Sheila Langat
Principles of Agribusiness Management is a foundational course designed to provide you with essential skills and knowledge to effectively manage agricultural businesses. The course covers key areas including business planning, financial management, marketing strategies, risk assessment, and operational management specific to the agriculture industry. You will learn how to make informed decisions, optimize resource allocation, and enhance productivity while ensuring sustainability and profitability. With a focus on real-world applications, this course prepares you to navigate the challenges and opportunities in agribusiness, making them well-equipped to manage or establish successful agricultural enterprises.
- Teacher: Sheila Langat